Some people rely on social media and on a huge list of followers to promote their business. Social media is a great way to reach an audience but you don't own Facebook, Instagram, Twitter etc. What if one day they disappear or what if they start charging for their services, for their groups and posts? How are you gonna keep in touch with your people?
You don’t control social media but one thing you control is your email list.Your email list is a guarantee that you can get in touch with the right people on a regular basis.
Also, email is still the favorite way people like to be reached out. My rule of thumb is - Don't send only sales emails. Send 80% free content and things that will add value to your mailing list and and 20% sales emails. Build relationship with your audience.
But… I don't have an audience yet!
Add a pop-up to your website or a landing page connected to a social media post with a promotion or something for free in exchange for the person’s email.
Offering something for free that adds value such as an online freebie, an opt-in, a workshop, a downloadable checklist or a promotional 15% off in exchange of the person's email, you will grow your email list.
Find many more ideas here
In conclusion, marketers underestimated the ability of people to learn and change behaviors
. It is probably true that buying digitally may be a permanent switch as customers have now learned out of necessity a new mechanism for dining , buying, hanging out online etc. Therefore, entrepreneurs have to adapt too.
Entrepreneurship is a path full of challenges. Keep an open mind for digital marketing and start your strategy today. I’m sure you will see results.