Have you seen where your business is showing up on Google for local searches?

If we told you that we can triple your reviews, do you think you would get one client out of this?

The answer is YES - Having reviews for your business will help you show up on top of Google searches locally. This way, you can potentially get more customers without competing head-to-head with every business in your area.

Argent Foundry Google map
High rating start reviews will give potential customers a good impression of your business when compared to the competition. 

The practice of asking your customers to leave a review after you have interaction is not the most practical for busy business owners who have a lot on their plate.

And, even if you ask past customers to leave a review, does it seem like they almost always forget?

There’s a new system for business owners to get more Google reviews for their business. Keep reading to discover how.

Set up a Google Business profile

Google is the most visited site on the planet and your potential clients are surely hanging out on Google searching for a product or service like yours. Having a business profile on Google is a great way to promote your business.

So the first step is to set up your business profile on Google. Your business profile will show up to your potential customers on Google Search and Maps.

Argent Foundry set up of a Google Business profile
Having an active and updated Google Business Profile will create authority in your area.

You can add your company name and information, updated examples of your work, and photos of your working space to keep fresh and relevant in local Google searches.

Your Google listing will also display reviews left by your customers so you should try to get as many high rating Google reviews as you can.

What is so great about reviews?

A recent study showed that 72% of consumers trust online reviews as much as recommendations from friends and family. And 93% of customers say reviews impact their decision. 

Argent Foundry client before and after reviews tripled
Life before and after the reviews count tripled.

Having reviews on Google is a great way to increase visibility and trust. Here’s a list of reasons why getting more reviews on Google should be on your radar:

1. Having more reviews generates local leads

When somebody looks for a business like yours online, Google shows the different businesses according to several factors, including:

This means that if you have more reviews than your competitor, not only do you stand out from the competition, but you will also have more chances to show in Google searches in your area. 

Besides the number of reviews, another factor used by Google to show your business in searches is your star rating. This means that the business with 4.8 stars will show up on top of the Google search while the one with 3.7 stars will be down below on the search result.

Recency is another important factor because Google loves new content so you want that consistent flow of reviews trickling in.

2. It is a cost-effective lead generation method

Getting reviews for your business is a low-hanging fruit to show up on Google without buying ads, spending endless hours on social media, or investing high in SEO.

Implementing a system to constantly bring Google reviews is an online marketing strategy that doesn't cost much and brings real results. 

3. Social Proof

Getting more reviews on Google is a way to dramatically amplify the word of mouth referrals concept and start generating leads online. You will build trust and social proof for your business.

How to (not) get more Google reviews

When the creative mind of a business owner brainstorms ways to get more Google reviews, these are not very effective strategies: 

❌ Simply ask my customers for a review

Every time you ask somebody to leave a review, even if they have the best intention to leave you a review, chances are they won’t do it. By the time they leave your office or finish the interaction with your business, life gets in the way and they forget it. They get distracted by a text message, a Facebook notification, or anything else, and the opportunity for a review is lost.

And even if they want to leave a review and sit down in front of the computer and Google your business, 9 out of 10 times they don’t know where they should click to write it and the opportunity is gone.

❌ Send a mass email to all my past customers asking for a review

This is not a sustainable way to get reviews because Google likes new content, which means that you should keep continuously getting reviews to show up in Google searches. Having a flow of reviews constantly trickling in is one of the factors that will make you show up on Google searches. 

Moreover, you don't want to be that business with 50 reviews in January and no reviews the rest of the year because it may give people the wrong impression about your business, for example, that you used to do great business but not anymore.

And remember, Google rules do not allow businesses to exchange a review for an incentive. So you can’t offer a coupon code or a gift in exchange for a review, or else your Google Business profile might be suspended.

What is the easiest way to get Google reviews?

Wouldn't it be nice if you could easily show people where to click to leave the review?

What if instead of asking for a review you could gently remind them automatically?

Don’t worry - we got it figured out!

The best way to get Google reviews is to create a system that makes it super easy to collect 4 and 5-star reviews by making it simple for your past customers to leave reviews and reminding them to do it at a time and place that is convenient for them.

Our system is incredibly effective because it will also increase your average review rating by encouraging people who may have had a negative experience to contact you privately, instead of posting publicly.

To help business owners, we came up with a system called Review Impact. The idea is to do something that brings you leads and makes the impact that you need in your local business:

Review Impact is an Argent Foundry product.

Conclusion

If people saw the star rating and the number of your reviews today, would it be impressive for them? 

If you are not happy with your answer to these questions, put a system in place to get more reviews in a way that is genuine and authentic while everyone else keeps doing it the old way. 

Need help? Check out our software Review Impact.

Are you an Argent Foundry past client? We’d love it if you could test the system yourself and leave us a review. 😉

Intro

When was the last time you considered your website conversion rate?

Even if you have a decent number of website visits, are you converting your website visitors into buyers?

There’s a new approach for business owners to increase sales from website visits and get in front of leads without spending lots of money on ads.

Learn How To Measure Your Rates In Order To Increase Website Conversion

When we talk about conversion rates, these are some types of conversions that a business owner is looking for:

This is how you calculate your conversion rate:

The number you get is the percentage.

For example, if your website generated 21 business calls out of 760 visitors, your conversion rate is 2%. 

If your conversion rate is not enough to achieve your revenue goals, it’s time to use strategies to grow this number.

Strategy 1

Increase Website Conversion With Better Website Page Scores

Kudos to all business owners who invested on a great website, with dynamic features, and a sales funnel going on - and are getting those clicks!👏

Does your page take more than 3 seconds to load? Do you even know how long it takes your page to load? How can I improve my page load times?

These are all questions you should be asking yourself or your web developer.

In order to discover how long your page takes to load go to GTmetrix.com , type in your website and run the test. This test will show you your load time and performance. The load time (largest contentful paint) should be under 3 seconds. 

Fixing the top issues is how you improve the score. Having an “A” score is vital not only to the user experience but also for your SEO. More and more Google is putting emphasis on page speed as a metric as a ranking factor in its search engine. This in turn will affect your conversion rates. 


We encourage you to ask anyone you may be considering to build or maintain your business' website to take a look at the GTMetrix. A lot of times designers don't pay attention to this which results in a less than optimal website. 

A website page with good Performance (Speed), Accessibility, and on-site SEO Best Practices will help increase your conversion rate.

Strategy #2

Increase Website Conversion With Our Magic Mailer

If you know you could grow your business by collecting emails, how much longer would you keep doing nothing?

I am sure we all have heard at some point that building an email list and sending newsletters is an effective online marketing strategy. Your business can benefit from retargeting an email list of people who are genuinely interested in your service. So the focus should be to grow an email list, and with a low cost per email. 

There are several ways to collect emails for your business, ranging from pop-ups, ads, incentives, etc. We discovered a way to help business owners gather emails without doing anything. 😲

But we are not referring to sweepstakes and some other pie in the sky ways to grow an email list. It's called the Magic Mailer Method and it allows businesses to effortlessly capture emails while integrating easily with any platform they are already using.

The Magic Mailer Method is an exciting strategy to target and nurture people who are interested in your services. It engages with people who anonymously showed interest in your services and it is a consistent way to retarget and convert. The Magic Mailer Method is one of the most effective ways to grow a list of leads and skyrocket your website conversion rate

All in all, it is important to be collecting emails and putting them in an email flow that drives people to take action. Doing this in a cost effective way is ideal for increasing website conversions.

Strategy #3

Nurture Campaigns Are Great To Increase Website Conversion

As we mentioned above, you want to put a system in place to collect emails (and phone numbers) of past clients and leads on your website.  Getting these emails and phone numbers is only half the battle. Furthermore, what you do with them is the money maker. So now it’s time to retarget these leads with nurture campaigns to see your conversion rates go through the roof.

A nurture campaign is a type of marketing campaign that is typically used to generate leads, increase sales and provide customer support. It's often a step in between an acquisition campaign and a retention campaign.

Nurture campaigns are important because they help turn leads into customers and help retain customers by providing them with the information they need to feel confident in your product or service.

Nurture campaigns can be found in many different forms, including email marketing, social media posts and blog posts. You can engage your leads with different pieces of content, such as: 

This is a solid strategy to transform all those website visits into gold. Here’s a screenshot of one of our clients and the revenue that nurturing campaigns bring.

You can nurture your leads by putting them in an email flow or an SMS campaign. From a cost perspective, email marketing is cheaper than SMS. Another difference is that rules for retargeting leads by email are more lenient than SMS. Both are effective nurturing strategies if executed right.

Conclusion

Your website needs visits but it also needs to be profitable. Consider the strategies suggested in this article to flip the script and  increase your website conversion rates. Your business will certainly be more profitable after you step up your conversion rates game.

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