The answer is yes because a nice logo calls attention, is memorable, boosts brand loyalty, contributes to your branding and is expected by your customers.
Your branding should promote the experience you want your customers to have. Your branding will build recognition and reputation of your service. Branding is the strategy to build your brand.
The foundation of building your branding is to create a brand identity. Your business identity is the visual expression of your brand (logo, typography, colors, etc.).
So your logo is important because it conveys the quality, values, and the experience you want to provide.
The logo will be on the label of your products, business cards, website, social media, leaflets, direct mailing, and most importantly, imprinted in the minds of your customers. Your logo may be the first interaction that people have with your company. This is your opportunity to make an awesome first impression, show that you provide quality service, and express your business’ unique purpose.
A good logo is one that is consistent with your industry or service and transmits the idea of the impact your business will make in people’s lives.
If you are a professional services company (as opposed to an e-commerce), usually the simpler the better. For product-based businesses, a representation of your product, along with design, works well.
Let’s be honest, your customers don’t really care about your logo. What they really care about is their impression of your service and what your brand is all about. A good logo design will look professional, while showing a deeper meaning of how your business will solve your customers’ problem.
A well-designed logo builds trust and sets you apart from competition. It creates a sense of your brand being cool at the same time it’s professional. It tells potential customers who you are, what you do, and how your service or product will benefit them.
A good logo conveys the message even if people do not have any prior knowledge or experience in your business. If your logo looks unprofessional, people will question your ability to provide products and services. Have you ever clicked the back button or chose a company instead of another because it seemed more legit? People make quick judgments, and bad design makes people bounce and doubt if your website is even real.
Create an eye-catching logo to attract consumers, make sure they remember your brand, and build a positive connection with you. The logo has a profound symbolic connection with people's memories and emotions.
Small business logos need to be clear and easy to understand in order to quickly connect with your audience. It is important to keep the logo simple so that it can work on multiple media platforms and be effective at any size and with light and dark backgrounds.
Your logo needs to clearly communicate your identity and your work immediately. A great small business logo only needs three things: great typography, simple colors, and powerful visual elements.
The color of the logo will determine how your business is perceived and has the ability to drive purchasing decisions.
Did you know that color triggers emotions? If you use color consistently in your marketing, color can increase brand awareness by up to 80%.
The correct color depends on your industry and target market. You may notice that certain industries insist on using certain colors.
Choose colors based on how you want the consumer to experience and the actions you want them to take. Your brand color should tell a story. It should convey your values and be unique enough not to be confused with competition.
Good branding will use three or less main colors. A pro tip is that the colors will look different on different screens and the print will look different. Make sure you take notes of the color palette on your logo. Color codes include: Pantone, CMYK, RGB, Hex. This way you can use the same colors for all other marketing materials, printed, social media, etc.
Use simple iconic elements Although 72% of the best brand names consist of words or acronyms, these names use typography to create an image in people’s minds. The visual elements add interest and make your logo memorable.
The answer is yes. Why? Because people associate the how the fonts look with the actual content of the word to determine how they feel. A strong brand can inspire emotional connections. So you should choose typography that represents your values
Different fonts will activate different emotions on people. You want your font to arouse people's interest, promote trust, and encourage optimism. The right font will arouse feelings when people don't even realize it.
Choose a font that reflects your company's representative—whether it's elegant, traditional, whimsical or modern. Make sure your company name is clear and easy to read. It needs to be read from a distance and close. If your logo has graphic elements, make sure your typography and icons are in balance.
Your logo is the visual foundation of your business identity
Design is important and your business will surely benefit from it. When you invest in branding, you are setting your small business to success.
Have a question about branding or logo design? Need a professional logo designed - or redesigned! - for your business? Get in touch.