Having a website is the foundation to promote your business online but just the website alone is not a guarantee of getting business.
If you knew different ways to drive traffic from Google to your website, how long would you keep just having the website stand alone as your main online marketing strategy?
Do you want to know how to get more web traffic? Read on to discover how.
The first thing that you can do to drive more traffic to your website is to start blogging. Blogging continuously on your website will not just make it rich but also enhance and improve the keyword density.
The more the keywords, the more your content would stand a chance to rank, and it will drive more traffic to your website.
In addition to this, through blogging, you can engage more and more people on your website for a very long time. It can even bring recurring traffic or reader to your website.
Another thing that you should do to bring more traffic to your website is to keep searching for new keywords that are relevant to your business.
While you are at it, you should also keep your eye up for new trending topics that are related to your business. Writing content on those keywords and topics will help you rank content and make it popular among the targeted audience.
So, in short, if you want to drive relevant traffic to your website that will convert and not just crowd your website, this is a good strategy.
Next on the list of tips to bring more traffic to your website is to start doing guest blogging. This is one of the best techniques that will not just bring more relevant traffic to your website but will also increase your website’s authenticity.
Guest blogging is a great technique for creating backlinks on different relevant blogs by outreaching out to them and requesting them to share and publish your content as a link on their own blog.
Make sure to choose the blogs that are most relevant to your field. This way you can ensure that you get potential traffic.
Advertising has become a very effective tool in the marketing arsenal that can instantaneously increase your website’s traffic.
There are several different advertising options like Google advertisements, Facebook ads, Instagram ads, Pinterest ads, and more that you can invest in to bring more traffic your way.
As per the kind of business you have, you can choose which form of advertising you should engage in.
The best channel to invest in ads will be the one your target audience is hanging out at. For niches like event planners and interior designers, we found out that Pinterest is where their target audience can be found. For restaurants and event venues, however, Google seems to bring better results. And for local contractors advertising on Google Maps will certainly bring more web traffic.
Email newsletters have been around for quite a long now. With the help of Newsletters, you can reach out to the maximum audience in no time while generating traffic to your website. All you have to do is create a newsletter with the link to the page you want to drive traffic to.
Although it might seem old-fashioned, it is still considered to be one of the most effective ways to boost your website’s traffic. There are many different free ones as well as paid email marketing tools available. MailerLite is a great email marketing system for service-based businesses. And for e-commerce platforms, Ominisend and Klavyo are the ideal ones.
Another interesting thing to include in your traffic increasing strategy chart is creating resources. Here, with resources, we mean creating the content assets that can generate more engagement and reach.
You can simply start creating a guide, a list of articles for people to read, or simply generate more traffic by creating tutorials and more. Depending on the type of your business, you can select from different types of resources.
Some popular types of resources are -
These are some very common types of resources that you can easily create and publish to attract more and more web traffic. Another highlight of adding these resources is that it will attract only a good and relevant audience which can lead to more business. So, clearly, building a good resource section is quite beneficial. So, what are you waiting for?
Finding the right influencers to share your content is one of the effective ways to increase your web traffic. There are many different ways in which you can engage with influencers. Some of these ways are -
Millions of people today are active on social media. Considering this, it won’t be wrong to say that social media platforms are a great source of traffic generation. However, most businesses create their social media channels but don’t keep them update and still expect good responses from there which is pointless.
Creating social media channels is just the first step. You should keep posting on all these channels frequently to see the result. The name is social media so you have to be social! Dedicating half an hour every day to be social and interact with other profiles will bring some action.
Another key point to note is that you cannot expect results while posting the same type of content on all different channels. In fact, what you post on Instagram cannot work well on LinkedIn or TikTok. So, while creating content for these channels, take into consideration the type of audience that is present on that very platform.
These are a few tips that you should follow if you are looking to learn how to get more web traffic. Each one of the tips mentioned above will help you drive more organic as well as paid traffic to your website.
A website is just the beginning! Improving its visibility is what will bring business your way.
We hope this article was helpful and you will give these tricks a try. If you are curious about these strategies or simply don't have time to figure out everything by yourself, hop on our calendar and schedule a call. Let’s skyrocket your web traffic! 🚀