If we told you that we can triple your reviews, do you think you would get one client out of this?
The answer is YES - Having reviews for your business will help you show up on top of Google searches locally. This way, you can potentially get more customers without competing head-to-head with every business in your area.
The practice of asking your customers to leave a review after you have interaction is not the most practical for busy business owners who have a lot on their plate.
And, even if you ask past customers to leave a review, does it seem like they almost always forget?
There’s a new system for business owners to get more Google reviews for their business. Keep reading to discover how.
Google is the most visited site on the planet and your potential clients are surely hanging out on Google searching for a product or service like yours. Having a business profile on Google is a great way to promote your business.
So the first step is to set up your business profile on Google. Your business profile will show up to your potential customers on Google Search and Maps.
You can add your company name and information, updated examples of your work, and photos of your working space to keep fresh and relevant in local Google searches.
Your Google listing will also display reviews left by your customers so you should try to get as many high rating Google reviews as you can.
A recent study showed that 72% of consumers trust online reviews as much as recommendations from friends and family. And 93% of customers say reviews impact their decision.
Having reviews on Google is a great way to increase visibility and trust. Here’s a list of reasons why getting more reviews on Google should be on your radar:
When somebody looks for a business like yours online, Google shows the different businesses according to several factors, including:
This means that if you have more reviews than your competitor, not only do you stand out from the competition, but you will also have more chances to show in Google searches in your area.
Besides the number of reviews, another factor used by Google to show your business in searches is your star rating. This means that the business with 4.8 stars will show up on top of the Google search while the one with 3.7 stars will be down below on the search result.
Recency is another important factor because Google loves new content so you want that consistent flow of reviews trickling in.
Getting reviews for your business is a low-hanging fruit to show up on Google without buying ads, spending endless hours on social media, or investing high in SEO.
Implementing a system to constantly bring Google reviews is an online marketing strategy that doesn't cost much and brings real results.
Getting more reviews on Google is a way to dramatically amplify the word of mouth referrals concept and start generating leads online. You will build trust and social proof for your business.
When the creative mind of a business owner brainstorms ways to get more Google reviews, these are not very effective strategies:
Every time you ask somebody to leave a review, even if they have the best intention to leave you a review, chances are they won’t do it. By the time they leave your office or finish the interaction with your business, life gets in the way and they forget it. They get distracted by a text message, a Facebook notification, or anything else, and the opportunity for a review is lost.
And even if they want to leave a review and sit down in front of the computer and Google your business, 9 out of 10 times they don’t know where they should click to write it and the opportunity is gone.
This is not a sustainable way to get reviews because Google likes new content, which means that you should keep continuously getting reviews to show up in Google searches. Having a flow of reviews constantly trickling in is one of the factors that will make you show up on Google searches.
Moreover, you don't want to be that business with 50 reviews in January and no reviews the rest of the year because it may give people the wrong impression about your business, for example, that you used to do great business but not anymore.
And remember, Google rules do not allow businesses to exchange a review for an incentive. So you can’t offer a coupon code or a gift in exchange for a review, or else your Google Business profile might be suspended.
Wouldn't it be nice if you could easily show people where to click to leave the review?
What if instead of asking for a review you could gently remind them automatically?
Don’t worry - we got it figured out!
The best way to get Google reviews is to create a system that makes it super easy to collect 4 and 5-star reviews by making it simple for your past customers to leave reviews and reminding them to do it at a time and place that is convenient for them.
Our system is incredibly effective because it will also increase your average review rating by encouraging people who may have had a negative experience to contact you privately, instead of posting publicly.
To help business owners, we came up with a system called Review Impact. The idea is to do something that brings you leads and makes the impact that you need in your local business:
If people saw the star rating and the number of your reviews today, would it be impressive for them?
If you are not happy with your answer to these questions, put a system in place to get more reviews in a way that is genuine and authentic while everyone else keeps doing it the old way.
Need help? Check out our software Review Impact.
Are you an Argent Foundry past client? We’d love it if you could test the system yourself and leave us a review. 😉