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SEO / Advertising / Google Business / Lead Generation

01 Case study

Classic Yacht Surveyors

More leads. A stronger local presence.

We built a complete digital growth system for Classic Yacht Surveyors, combining local SEO, Google Ads, Google Business Profile optimization and a higher-converting website to drive qualified marine-survey leads across Texas lakes and the DFW area.

The Classic Yacht Surveyors website (classicyachtsurveyors.com)
Live · classicyachtsurveyors.com
  • 11Website form leadsJuly 2026
  • 4Calls from the websiteJuly 2026
  • 4Calls from Google BusinessJuly 2026
  • 2New 5-star reviewsJuly 2026

The problem

Great service. Low visibility.

Classic Yacht Surveyors is a highly specialized marine-surveying firm: ACMS-certified, serving lakes across North Texas and the Gulf Coast since 2004. Despite that expertise, they were not getting consistent leads online. The website needed clearer structure and content, local visibility was thin outside their home lake, and their Google Ads were not performing to their potential.

The solution

A complete local demand engine.

We rebuilt their digital presence around the way boat owners actually search, lake by lake. That meant dedicated location and service pages, a fully optimized Google Business Profile, a focused Google Ads strategy tied to real search intent, and on-site changes that turn visitors into quote requests. Every piece works together to attract the right searchers, build trust, and generate qualified leads.

What we did

  • Local SEO

    Strategy & execution

  • Google Ads

    Campaign management

  • Google Business

    Profile optimization

  • Location & service

    Page development

  • Conversion

    On-site optimization

  • Ongoing tracking

    & reporting

The build

A site built for search, designed for trust, and tuned to convert, using the client’s own survey photography from Texas lakes.

Real survey work: sounding a hull for delamination
Real survey work: sounding a hull for delamination
Haul-out inspection on the travel lift
Haul-out inspection on the travel lift
Pre-purchase condition & value survey
Pre-purchase condition & value survey
Damage survey: documenting the extent and the repair
Damage survey: documenting the extent and the repair
Serving marinas across North Texas and the Gulf Coast
Serving marinas across North Texas and the Gulf Coast
From runabouts to 85-foot houseboats
From runabouts to 85-foot houseboats

The results

Measurable growth and a stronger position in local search.

Website leads (forms)

Monthly trend illustrative · headline figure confirmed

Calls from Google Business

Additional wins

  • Multiple location pages ranking in Google
  • Increased visibility in Google Maps
  • Higher-quality traffic from Google Ads
  • Improved site structure and technical SEO
  • More reviews and engagement on the Google Business Profile
  • Consistent month-over-month lead growth

We’ve seen a noticeable increase in qualified inquiries since working with Argent Foundry. The new website and advertising have made a real difference for our business.

Cynthia HesbrookClassic Yacht Surveyors

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Real results.

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