Ad / Facebook & Instagram Ads
Turn attention into demand.
Your customers may not be searching for you yet. That doesn’t mean they aren’t interested.
Argent Foundry builds Facebook and Instagram advertising campaigns designed to put the right offer in front of the right audience, and give them a clear reason to act.
From strategy and creative to landing pages, retargeting and conversion tracking, we build the entire path from impression to customer.
Creative / Audience / Conversion / Data
The Problem
Boosting posts isn’t an advertising strategy.
Meta makes it incredibly easy to spend money. Generating business is harder.
Weak targeting, generic creative and sending every click to a homepage can burn through an advertising budget without producing much of anything.
Successful campaigns require the pieces to work together, and if one breaks, the whole campaign gets weaker.
The pieces that have to work together
- Audience
- Creative
- Offer
- Landing experience
- Follow-up
- Measurement
Google Ads vs. Meta Ads
Capture demand, or create it.
Google Ads
Someone searches “marine surveyor near me.” They’re already looking for the service.
- Search
- Ad
- Website
- Lead
Facebook & Instagram
Your customer may not be searching at all. We identify the audience and introduce the business, product or offer while they’re scrolling.
- Audience
- Creative
- Interest
- Action
Google captures existing demand. Meta can create it. Neither is universally better; the right channel depends on what you’re selling and how customers buy it.
The Conversion Path
Don’t pay for attention and then waste it.
- Meta adEarns the attention
- Landing pageTurns it into action
- Email / formCaptures the lead
- Follow-upContinues the conversation
- Customer
What We Build
More than ads.
Campaign Strategy
Define the audience, objective, offer and path from ad to conversion.
Audience Development
Build audiences around geography, customer characteristics, interests, behavior and available first-party data.
Creative
Develop ads designed specifically for the environment in which they’ll appear.
Copywriting
Messaging built around the customer, offer and reason to act.
Landing Pages
Focused destinations instead of blindly sending paid traffic to a homepage.
Lead Generation
Campaigns built around forms, offers, guides, events, consultations and other meaningful conversion actions.
Retargeting
Reconnect with people who have already interacted with the business.
Email Integration
When appropriate, move prospects from paid media into an audience the business owns.
Tracking & Analytics
Measure what happens after the click so decisions aren’t based on vanity metrics.
Optimization
Use actual campaign behavior to improve targeting, creative, messaging and spend.
Creative That Earns the Click
People don’t open Instagram hoping to see your ad.
You’re interrupting someone’s feed: the creative has to earn the next second of their attention. We develop and test combinations of photography, video, graphics, headlines, offers, hooks and calls to action, not simply to make attractive ads but to discover what actually moves the audience.
The Argent Formula
The ad is only the beginning.
Advertising + Conversion + Email + Intelligence
- Attention
- Interest
- Lead
- Customer
The ad earns attention. The landing page turns attention into action. Email continues the relationship. Data tells us what deserves more budget.
That’s why we don’t judge a campaign by clicks alone.
Build an Audience You Own
Don’t rent every customer forever.
Facebook and Instagram are powerful ways to reach customers. But every time you want to reach that audience again, you’re playing by someone else’s rules.
Whenever the strategy allows it, we use paid campaigns to help businesses build first-party customer data, so one paid interaction can create a relationship that continues beyond Meta.
Ad → Cv → Em · Advertisement → Conversion → Owned audience
- Email signup
- Lead magnet
- Event registration
- Consultation request
- Product interest
- Offer redemption
- Customer inquiry
Retargeting
Most people won’t buy the first time they see you.
Someone visits the website. Someone watches a video. Someone engages with a post. Someone starts shopping. Someone joins the email list.
Those audiences already know something about the business. Retargeting lets us build campaigns specifically around that existing familiarity, rather than treating every customer like a complete stranger.
Discovery → Interest → Reminder → Action
Local Facebook & Instagram Ads
Paid social isn’t just for ecommerce.
Meta advertising can also help local businesses create demand within very specific geographic markets.
Argent Foundry builds paid social campaigns for businesses in Cedar Park, Austin, North Austin, Leander, Round Rock, Georgetown and surrounding Central Texas markets, as well as brands operating regionally and nationally.
Campaigns can support
- Local promotions
- Events
- New locations
- Lead generation
- Seasonal services
- Brand awareness
- Customer acquisition
- Retargeting
Data, Not Vanity
We care about what happens after the click.
Reach, impressions and clicks can help explain what’s happening. They aren’t the business objective.
What we actually measure
- Cost per lead
- Conversion rate
- Qualified leads
- Purchases
- Email signups
- Landing-page performance
- Cost per acquisition
- Return on ad spend
Our Process
Build. Launch. Learn. Improve.
- 01
Strategy
Define the customer, objective, offer and campaign economics.
- 02
Create
Develop the advertising creative, copy and supporting conversion experience.
- 03
Launch
Build audiences, tracking and campaign structure.
- 04
Measure
Understand what happens from impression through conversion.
- 05
Optimize
Shift budget and creative based on actual performance.
- 06
Scale
When we’ve identified something that works, determine whether increased investment makes sense.
Featured Work
From paid attention to customer action.
- Ad
- Em
- Cv
Chiki Buttah
A path from discovery to conversion.
The story isn’t “we ran Facebook ads.” It’s that we built a path from discovery to conversion: real ad creative, the landing and product experience, and email marketing working together.
Case study in progress
- Ad
- Em
- Cv
Knitters Balm
Finding customers beyond search.
For niche consumer products, the customer isn’t opening Google and searching for the exact product. Paid social lets us identify likely customers, introduce the problem and product, and build demand.
Case study in progress
Why Argent Foundry
We can improve the whole conversion path.
Not one isolated piece
A campaign doesn’t end when someone clicks. Where they land, what they see, what you ask them to do and what happens afterward can matter just as much as the ad.
We build the rest of it too
Because Argent also builds websites, landing pages, email systems and automation, we can improve the entire path from impression to customer, not just the ad account.
First-party data, not rented reach
Whenever the strategy allows, campaigns build an audience the business owns and can reach again without paying every time.
Measured against outcomes
Cost per lead, qualified leads, purchases, ROAS: the business objective, not reach and impressions.
FAQ
Facebook & Instagram advertising questions.
How much should I spend on Facebook and Instagram ads?
There isn’t a universal budget. It depends on the market, audience size, objective, economics of the offer and how much data is needed to evaluate performance.
Do you create the ads?
Yes. Campaign work can include strategy, copywriting, design, creative direction and development of the supporting landing experience.
Do I need a landing page?
Not always, but frequently. Sending every campaign to a generic homepage can create unnecessary friction. We build focused landing pages when the campaign warrants one.
Can you advertise locally?
Yes. Meta can be particularly useful for businesses that want to reach customers within specific geographic markets.
Do you manage the Meta Pixel and conversion tracking?
Yes. Accurate tracking is an important part of understanding campaign performance.
Can you use my email/customer list for advertising?
Where the platform permits it and the business has the appropriate rights and consent to use the data, first-party audiences can become an important part of paid social strategy.
Do you guarantee sales or ROAS?
No. Advertising performance depends on the offer, market, economics, creative, website and numerous other factors. We build campaigns around measurable business outcomes and optimize based on what the data tells us.
Related Elements
The ad is only the beginning.
Make your ad spend work harder.
The objective isn’t to buy more impressions. It’s to build a system that turns the right attention into real business opportunities.
Facebook and Instagram advertising from Argent Foundry in Cedar Park, serving businesses throughout Austin, North Austin, Leander, Round Rock, Georgetown and beyond.