Au / Automation & CRM Integration
Make your systems
work together.
Your website shouldn’t be an island. Argent Foundry connects websites, CRMs, email platforms, forms, sales tools and business systems so information moves where it needs to go, and fewer important tasks depend on someone remembering to do them manually.
From straightforward automations to custom integrations and complex digital platforms, we build the technology behind a better-running business.
Integrate / Automate / Connect / Build
The Problem
Your team shouldn’t be the integration.
A lead comes through the website. Someone copies it into the CRM. Someone sends an email. Someone updates a spreadsheet. Someone assigns it to the right person. Someone forgets.
Disconnected systems create more than wasted time. They can create slower lead response, duplicate data entry, missed opportunities, inconsistent follow-up and less visibility into what’s actually happening.
If your team spends its time moving information from one system to another, there’s probably a better way.
How It Connects
What happens after someone clicks submit?
- Website
- Form / action
- Authe automation layer
- CRM · Email · Sales · Database · Calendar · Reporting · Operations
What We Build
From simple connections to custom systems.
CRM Integration
Connect website leads, customer information and digital activity with the systems your team actually uses.
Lead Routing
Automatically send inquiries to the right person, department or location.
Form Automation
Turn website submissions into actions instead of emails sitting in an inbox.
Email Automation
Trigger appropriate communication based on customer actions or internal workflows.
API Integrations
Connect platforms directly when off-the-shelf integrations aren’t enough.
Data Synchronization
Keep important information consistent between systems.
Workflow Automation
Reduce repetitive administrative tasks and create predictable processes.
Custom Web Applications
When the business needs something that doesn’t already exist, we can build it.
The Argent Formula
Connect the pieces.
Website + Automation + Data
- Customer
- Website
- CRM
- Team
- Follow-up
- Result
Your website captures information. Automation moves it. Your business systems use it. Data tells you what happened.
The technology should support the workflow, not create another one.
Custom Digital Experiences
From “where can I buy it?” to a store nearby.
Cambio Tequila sells through a growing network of retailers. That creates a very simple customer question: where can I buy Cambio near me?
Behind that simple question is a more complicated technical problem: turning changing retail-location data into a fast, intuitive experience customers can actually use. Argent built a custom store-locator experience that transforms that data into an interactive map and makes finding nearby retailers part of the Cambio website.
Wd + Au + Da
Custom Mapping
Turn location data into an intuitive geographic customer experience.
Retail Data
Organize changing store information into something customers can actually use.
Customer Experience
Remove friction between product interest and finding somewhere to buy.
Brand Integration
Make the technology feel like part of Cambio, not a generic third-party widget.
The best custom technology makes something complicated feel simple.
Custom Functionality
Your business doesn’t have to fit the template.
Cambio is one example. Not every business problem fits inside an off-the-shelf plugin. Sometimes the right solution requires us to design and build something specifically around how the business operates and how its customers behave.
The question isn’t “is there a WordPress plugin for this?” It’s “what does the business need the technology to do?” Then we determine the smartest way to build it.
Depending on the problem, Argent can build
- Interactive maps
- Store locators
- Customer portals
- Member experiences
- Product and inventory systems
- Interactive tools
- Calculators
- Directories
- Custom forms
- Data-driven interfaces
- Internal dashboards
- Specialized workflows
- API-powered experiences
CRM Integration
Your website should know where a lead goes next.
A contact form isn’t a sales system. When those steps are disconnected, opportunities get lost. When they’re connected, the website becomes part of the business infrastructure.
Inquiry → Qualify → CRM → Assign → Respond → Follow up → Track
Automation
Automate the repetitive. Keep humans where they matter.
The objective isn’t to automate everything. Some conversations need a person. Some decisions require judgment. Some customers need individual attention.
We automate the repetitive work surrounding those moments so your team has more time for the work that actually requires them.
Good automation shouldn’t make your business less human. It should give your people more time to be human.
The Right Technology
We don’t force every business into the same stack.
Depending on the problem, the solution may involve existing integrations, automation platforms, APIs or completely custom development. We start with the workflow, not the software.
If a straightforward solution solves the problem, that’s what we want. If the business genuinely requires something more sophisticated, we can go there too.
Proprietary Technology
We build our own tools, too.
Argent Foundry doesn’t only integrate existing technology. When the tools we need don’t exist (or don’t solve the problem the way we think they should), we’re capable of building our own.
LocalIntel, currently in development, is our proprietary local-search intelligence platform, designed to map real Google visibility across a market, analyze competitors and turn local-search data into actionable opportunities.
Li / LocalIntel · Argent proprietary technology
Explore LocalIntel →Marketing + Automation
The elements work better when they’re connected.
Not every business needs every element. We build the combination the business actually requires.
A few combinations we build
- Ad + Cv + Au · Advertising → Lead → Follow-up
- Se + Cv + Au · Search → Inquiry → CRM
- Em + Au · Customer action → Relevant communication
- Gb + Cv + Au · Local discovery → Lead → Sales process
- Wd + Au + Da · Website → Business system → Intelligence
Data
Connect marketing to what happens next.
One platform knows where someone came from. Another knows they submitted a form. Another knows whether they became a customer.
Perfect attribution isn’t always possible. But the closer we can connect marketing activity to actual business outcomes, the better decisions we can make.
Source → Visitor → Lead → Opportunity → Customer
Our Process
Understand the workflow before building the technology.
- 01
Discover
Understand what’s happening today and where the friction exists.
- 02
Map
Define how information should move.
- 03
Architect
Determine the platforms, integrations and technical approach.
- 04
Build
Develop and connect the system.
- 05
Test
Test the workflow, including the ugly edge cases.
- 06
Improve
Refine the system as the business evolves.
Featured Work
A website wasn’t enough.
- Wd
- Au
- Da
AATIA
One connected digital platform.
AATIA needed more than a redesigned marketing website: a large digital architecture that organizes extensive content while integrating with the systems the organization uses to manage its members and operations. Argent combined web design, information architecture, custom development and CRM integration into one platform.
View case study →
- Wd
- Au
- Cv
Bee Lavish
Beautiful events. Powerful technology.
An elegant customer-facing experience for browsing event-rental inventory, with the website also handling inventory information, rental pricing, product browsing, wishlists and specialized functionality around how the business actually operates. Beautiful on the outside, technical where it counts.
View case study →
- Wd
- Au
- Da
Cambio Tequila
A custom store locator, built from scratch.
A purpose-built retail locator that turns a changing network of 1,000+ retail locations into a fast, interactive map, part of the Cambio website experience, not a generic third-party widget.
View case study →
Local Businesses
You don’t need to be an enterprise company to benefit.
A local service business might only need: website lead → CRM → immediate response → sales notification → follow-up. That’s not flashy enterprise technology; it’s technology eliminating repetitive work and helping a business operate better.
Argent Foundry builds web, integration and automation solutions from Cedar Park and Austin for local businesses, growing companies and organizations with more complex regional and national operations.
Talk to us about your workflow →Why Argent
Design and technology under one roof.
Creative + technology + strategy
A lot of companies can make a website look good. Other companies can build complicated technology. We like doing both.
Beautiful enough to represent your business
The customer-facing experience is designed, not just assembled; it should look like your brand.
Technical enough to run it
Behind the design sits real integration and automation work: CRMs, APIs, databases and workflows.
We start with the workflow
Not the software. We evaluate what you already use before recommending additional technology.
FAQ
Automation & integration questions.
Can you connect our website to our CRM?
In many cases, yes. The exact approach depends on the website, CRM and functionality available through the platforms or their APIs.
Can you build custom functionality like maps and store locators?
Yes. Cambio Tequila’s custom retail locator is an example of the kind of purpose-built functionality we can develop when an off-the-shelf solution isn’t the right fit.
Can you work with our existing software?
Usually. We first evaluate what you’re already using before recommending additional technology.
Do you build custom integrations?
Yes. When existing connectors aren’t sufficient and the platforms provide appropriate technical access, we can develop custom integrations.
Can you automate lead follow-up?
Yes. Website leads can often trigger CRM actions, internal notifications, email sequences and other workflows.
Can you build custom web applications?
Yes. Argent can develop custom web-based tools and applications when a project requires functionality beyond a traditional marketing website.
Is automation only for large companies?
No. Some of the highest-value automations are remarkably simple.
Related Elements
The elements automation connects.
Your business shouldn’t have to work around its technology.
Whether you need a website connected to your CRM, a repetitive workflow automated, a custom customer experience like Cambio’s locator, or something that doesn’t exist yet, let’s figure out the right way to build it.
Automation, CRM integration and custom web development from Argent Foundry in Cedar Park and Austin, serving local businesses, growing companies and organizations with regional and national operations.