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Web Design / Brand / E-commerce / Email

01 Case study

Ōlta Whisky

Sip the story of Mexico.

Ōlta is a Mexican whisky made entirely by women: ancestral corn, mineral water, aged three years at 7,000 feet in Michoacán. A bottle that distinctive needs a site that carries the story, sells it direct, and gives people a reason to come back for the next pour.

The Ōlta Whisky website (oltawhisky.com)
Live · oltawhisky.com

The problem

A beautiful bottle isn’t a brand yet.

Ōlta’s story is the whole proposition: women-led from seed to seal, ancestral corn, high-altitude aging. But a distinctive product still has to earn attention. People need to understand the story, remember the name, and have a reason to stay connected after the first taste.

The solution

Tell the story. Then keep telling it.

We built Ōlta a site that reads like the label: restrained serif typography, deep photography, the method laid out simply. It sells direct, and it captures email so the brand can keep the conversation going: new releases, the women behind it, where to find a bottle. Website → story → email → the next pour.

What we did

  • Brand site

    It reads like the label

  • Story-led design

    The method, made simple

  • Photography

    Shot for the story

  • Direct shop

    Buy a bottle, ship 48 states

  • Email capture

    “Discover the secret”

  • Lifecycle

    Releases, people, places

The build

The bottle, the story, and a way to stay in it.

Mexican whisky, modern elegance
Mexican whisky, modern elegance
Photography shot for the story
Photography shot for the story
The method: altitude, ancestral corn, women’s hands
The method: altitude, ancestral corn, women’s hands
“What would it look like if women made every decision behind a whisky?”
“What would it look like if women made every decision behind a whisky?”
From field to final pour, women lead every part
From field to final pour, women lead every part
Sip the story of Mexico
Sip the story of Mexico

The brand, remembered

The site does what the bottle can’t: it tells the story, and keeps it going.

What changed

  • A site that reads like the label: restrained, editorial, unmistakably Ōlta
  • Direct sales, shipping to 48 states
  • Email capture wired to a lifecycle program: releases, people, places
  • Bilingual, so the story travels
  • Medaled: San Francisco World Spirits (Bronze), San Diego Spirits Festival (Silver)
  • A young brand that already feels established

Different businesses.
The same standard.

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More work

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