Sm / Social Media Management
Build a brand people want to follow.
Social media shouldn’t exist just because someone told your business it needs to post three times a week.
Argent Foundry develops and manages social media around a bigger objective: build a recognizable brand, create consistent customer touchpoints, grow the right audience, and keep your business relevant between purchases.
From strategy and creative direction to content, publishing and performance analysis, we give businesses a social presence worth paying attention to.
Strategy / Creative / Content / Analysis
The Problem
Posting isn’t a strategy.
Most businesses don’t struggle with creating an Instagram account. They struggle with what happens next.
Without a system, social media becomes a cycle of rushed posts, inconsistent branding and long stretches of silence.
The goal isn’t to fill a content calendar. The goal is to build a presence people recognize, remember and engage with.
The questions that don’t get answered
- What should we post?
- Who are we talking to?
- How often should we publish?
- Why would anyone follow us?
- What actually performs?
- Who’s going to create all of this every week?
What We Do
Strategy, creative and execution.
Social Strategy
We define the audience, positioning, content pillars, voice and the role social should play in the larger marketing strategy.
Content Planning
An intentional publishing plan built around the business, audience, campaigns, products, events and opportunities.
Creative Direction
A consistent visual language for social content: your feed should look like your brand, not a collection of unrelated Canva templates.
Graphic Design
Branded graphics, carousels, announcements, educational content, promotions and other creative assets.
Copywriting
Captions and messaging written around the brand’s actual voice rather than generic social-media filler.
Photo & Video Direction
We help determine the imagery and video needed to keep the brand visually interesting and useful.
Publishing
Content prepared, scheduled and published consistently across the appropriate channels.
Community & Engagement
Where appropriate, we help manage the conversations around the content and spot opportunities to engage the audience.
Reporting & Optimization
We analyze what people actually respond to and use it to improve future content.
The Argent Formula
Attention becomes more valuable when it has direction.
Social + Intelligence + Conversion
Social builds attention. Data tells us what the audience responds to. Conversion gives that attention somewhere useful to go.
And when paid amplification makes sense (Sm + Ad + Da + Cv), content leads to audience, audience to advertising, advertising to action. Good paid social usually starts with something worth showing people.
It’s Not Just About Followers
Build an audience. Build familiarity.
Someone may discover your company today and buy six months from now. They visit your website, follow you on Instagram, see a few posts, watch a video, read a customer story, and recognize your name when they’re ready to act.
Social media creates those repeated moments of familiarity. That’s why we look beyond follower counts.
What we actually watch
Reach
Are more of the right people seeing the brand?
Engagement
Does the content create enough interest for someone to respond?
Audience Growth
Are we building a larger relevant audience over time?
Website Traffic
Does social create deeper interest in the business?
Leads & Sales
When conversion is the objective, is social contributing?
Creative Intelligence
Which ideas, messages and visuals consistently resonate?
Content Should Look Like Your Business
Not ours.
A luxury spirits brand shouldn’t look like a landscaping company. A professional association shouldn’t sound like an ecommerce skincare brand. A local service company doesn’t necessarily need the same content strategy as a national consumer product.
We build the creative system around the business, the customer and the platform. Argent shouldn’t have a recognizable “social media template.” Our clients should have recognizable brands.
Organic + Paid
Good creative can work harder.
Organic social gives us something extremely useful: feedback. Which visuals stop people? Which topics create engagement? Which messages get ignored? Which content gets shared?
That intelligence can inform paid social. Instead of guessing what people might respond to, we use actual audience behavior to decide what gets promoted.
Sm → Da → Ad · Create → Learn → Amplify
Explore Facebook & Instagram Ads →For Local Businesses
Social proof happens before the phone call.
Social media can play a different role for a Cedar Park contractor than it does for a national consumer brand. For local businesses, customers use social to answer very simple questions.
Project photos, customer stories, before-and-after work, team content, expertise and community involvement all strengthen the trust surrounding the business.
The questions a customer is really asking
- Are these people legitimate?
- Do they do good work?
- Are they active?
- Do other people trust them?
- What does working with them actually look like?
Our Process
A system behind the content.
- 01
Discover
Understand the brand, audience, competitors, goals and existing social presence.
- 02
Strategize
Establish positioning, voice, content pillars, creative direction and publishing approach.
- 03
Create
Develop the content, copy, graphics and supporting creative.
- 04
Publish
Maintain a consistent presence across the appropriate channels.
- 05
Learn
Analyze audience behavior and identify what deserves more (or less) attention.
- 06
Grow
Use what we’re learning to improve content, campaigns and the broader marketing system.
Featured Work
Ysidro, a brand people want to follow.
The Work
The feed is the product.
Poolside, pink, sun: hundreds of posts for Ysidro, and it all reads as one brand. Real content, real feed, real aesthetic.
Why Argent Foundry
Social media connected to the rest of your marketing.
Not exclusively a social media company
We also build websites, run advertising, build landing pages, manage email, work on search and analyze data, so when social creates attention, we can think about what happens next.
The right combination
Sm + Wd + Ad + Em + Cv + Da. Not every business needs every element; the point is choosing the right combination.
A relevant audience, not a vanity number
A smaller audience of real potential customers is considerably more valuable than a large one that doesn’t care about the business.
A creative system, not a template
The visual language is built around your brand and platform. Argent doesn’t leave a fingerprint on your feed.
FAQ
Social media management questions.
Which social platforms do you manage?
That depends on the business and audience. We focus resources on platforms that have a legitimate role in reaching your customers rather than maintaining accounts everywhere just to be present.
How often should my business post?
There isn’t one universal number. Frequency depends on the platform, available creative, audience and objectives. Consistency and quality beat publishing filler to hit an arbitrary quota.
Do you create the content?
Yes. The exact production requirements depend on the engagement, but our work can include strategy, creative direction, graphic design, copywriting, content planning and publishing.
Do you shoot photography and video?
We can plan content around existing assets and coordinate additional production when a project requires photography or video. The exact production scope is established before the engagement begins.
Can you run ads using our social content?
Yes. Organic and paid social work together, and strong organic creative provides valuable information about what may be worth amplifying.
Do you guarantee follower growth?
No. We focus on building a relevant audience and a stronger brand presence rather than selling arbitrary follower counts.
Do you manage social media for Austin-area businesses?
Yes. We’re based in Cedar Park and work with local and regional businesses throughout the Austin area, as well as brands and organizations outside Texas.
Related Elements
Attention is worth more with the right combination.
Give people a reason to follow.
If social media has become something your business knows it should be doing but never quite has the time, strategy or creative system to do well, we’ll help you build one.
Social media management for businesses and brands in Cedar Park, Austin, North Austin, Leander, Round Rock, Georgetown and beyond.