01 Case study
Building a brand people want to follow.
Ysidro is a sparkling sake spritz out of Montecito: grapefruit, sea salt, 6.9% ABV, made for the pool. For a brand like this, social isn’t a channel; it’s the storefront. We run it as a system: content strategy, creative direction, a publishing rhythm, and the reporting to know what’s landing.
The problem
Ysidro is a lifestyle brand: the feed is where people meet it, decide they want it, and go looking for a can. But posting isn’t a strategy. Consistency, a look that’s unmistakably theirs, and steady audience growth all needed an actual system behind them, not a burst of effort every few weeks.
The solution
We built Ysidro a content operation: a strategy tied to how the brand actually sells, creative direction that keeps every post on-palette, a publishing calendar that doesn’t slip, and reporting that says what to make more of. Poolside, pink, sun: hundreds of posts, and it all reads as one brand.
What we did
Content strategy
Tied to how it sells
Creative direction
One palette, every post
Publishing
A calendar that holds
Community
Replies, reshares, relationships
Reporting
Know what’s landing
Iteration
More of what works
The build
The feed, and the posts that break out of it.
An audience, not just a feed
The number that matters isn’t posts, it’s the people who follow, remember, and go find a can.
What changed
Different businesses.
The same standard.
More work
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